Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how Cognition Matters ("we," "us," "our," or "Company") collects, uses, and protects information on cognitionmatters.org.uk (the "Website"). We are committed to protecting your privacy in accordance with UK and EU data protection laws, including the UK GDPR and the Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Information: When you contact us or sign up for communications, we collect your name and email address.
- Technical Data: Your IP address, browser type, operating system, and device information are automatically collected when you visit the Website.
- Cookies: We use cookies and similar tracking technologies to enhance your browsing experience (see Cookie Policy below).
- Usage Data: Information about how you interact with our content, including pages visited, time spent, and links clicked.
How We Use Information
We use the information collected for the following purposes:
- Analytics: To understand visitor behaviour and improve Website functionality.
- Affiliate Tracking: To track clicks, referrals, and conversions for affiliate marketing partnerships with casino and betting operators.
- Site Improvement: To optimise content, troubleshoot technical issues, and enhance user experience.
- Communications: To respond to inquiries and send newsletters or updates (only with your consent).
- Legal Compliance: To comply with applicable UK and EU regulations.
Cookie Policy
Our Website uses the following types of cookies:
- Essential Cookies: Required for Website functionality and security.
- Analytics Cookies: Google Analytics and similar tools to track user behaviour and site performance.
- Affiliate Tracking Cookies: Placed by third-party casino and betting operators to track referrals and commission payments.
- Marketing Cookies: Used for retargeting and promotional purposes.
Opt-Out Options: You can control cookies through your browser settings or opt out of analytics tracking via Google Analytics' opt-out browser extension. Note that disabling essential cookies may affect Website functionality. Affiliate tracking cookies are controlled by third-party operators.
Third-Party Links
Our Website contains links to third-party casino, betting, and affiliate websites. We are not responsible for the privacy practices or content of these external sites. We strongly encourage you to review their privacy policies before providing any personal information. These third parties operate independently and may have their own cookie policies and data collection practices.
Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Obtain your data in a portable format.
- Right to Object: Opt out of marketing communications and certain processing activities.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.
To exercise any of these rights, contact us at the address below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes stated in this Privacy Policy, unless a longer retention period is required by law. Analytics data is typically retained for up to 26 months. Affiliate tracking data is retained in accordance with contractual obligations with third-party operators. You may request deletion of your data at any time, subject to legal and contractual requirements.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at:
Email: [email protected]
We will respond to all privacy inquiries within 30 days in accordance with UK GDPR requirements. If you believe we have mishandled your personal data, you may lodge a complaint with the Information Commissioner's Office (ICO).